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AdJack News/Blog

  1. This year’s Super Bowl ads go goofy and frugal

    February 5, 2010  | Comments (1)

    Emily Fredrix, AP Marketing Writer, February 5, 2010, 2:18 pm EST

    NEW YORK (AP)—Game on! Super Bowl ads are returning to their goofy roots.

    Men march across a hillside without pants, toys joyride in Vegas and the miserly Mr. Burns from “The Simpsons” loses his fortune but finds happiness. It’s a sign that people are feeling better—or at least want to feel better—about the economy, experts say.

    The commercials Sunday on advertising’s most expensive showcase also aim to appeal to people’s focus on value.

    The ad line-up includes everything from economy-priced televisions by Vizio to budget cars from Kia. Denny’s touts free Grand Slams again, Charles Barkley raps about $5 meal deals at Taco Bell, and the 1985 Chicago Bears’ resurrect their “Super Bowl Shuffle” for pre-paid cell phone brand Boost Mobile.

    Super Bowl ads are a much anticipated, and usually funny, sideshow. The broadcast is watched as much for its commercials as it is for the game itself. (This year’s extravaganza on CBS pits quarterback Drew Brees’ New Orleans Saints against Peyton Manning’s Indianapolis Colts.)

    Last year’s line-up had several uncharateristically somber ads. Anheuser-Busch’s Clydesdale ads were traditional and sweet, not funny. The more staid tone reflected the nation’s mood, still in shock and worry over how deep the financial crisis would get.

    To be sure, the commercials aren’t all fun and games.

    A prominent exception is an expected anti-abortion ad by conservative Christian group Focus on the Family. It stars former Florida Gators quarterback Tim Tebow, the 2007 Heisman Trophy winner who helped his team win two college football championships. Tebow’s mom was counseled to end her pregnancy but chose not to.

    But overall, the laughs are back.

    “Six months ago if you were optimistic or happy, it was awkward and people looked and said, ‘How insensitive can you be?’ “ said Allen Adamson, managing director of branding firm Landor Associates in New York. “Now it’s socially acceptable not to be sullen and depressed, but within reason. And I think the Super Bowl provides one of those venues… more

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  2. Things Are Looking Up Now

    February 5, 2010  | Comments (0)

    Robert Fencl endured a spate of tough luck in 2009, but hopes his AdJack win on Friday, December 4 is the harbinger of better things to come.  He’ll share the $1,000 CrackaJack with two others whose numbers came up that day.

    “I’m not a big gambler or anything,” he says. “I’m not much for casinos, or Las Vegas, but I enjoy entering contests.  The Internet has made it a lot easier than it was in the old days, when you had to mail stuff in to enter. I enjoy AdJack because I see a lot of commercials I don’t see all the time on TV.  I get a kick out of the Budweiser ads.”

    Robert trained as a pharmacy technologist, then worked in the grocery industry until he was laid off. “Last year was pretty lousy, generally,” he says, but in 2010, he’s hoping to train for work in a new field, and to lose some weight.  Right now, he’s taking care of his elderly mother, and playing AdJack every day.… more

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  3. Luckiest Week of a Lifetime…So Far

    January 20, 2010  | Comments (0)

    Tom Haddon was poking around on the Internet one day, looking for the E-Trade babies ‘cause they make him laugh, when he came across AdJack. 

    “A hobby of mine for the past ten years or so is to go on the Internet and find contests, and kind of just look around.  I was looking for those baby commercials; you know the ones.

    “I enjoy all the commercials more than I enjoy television now. I look for things that are humorous these days. I don’t need all that gloom and doom on TV. I find a lot of comedic relief in the commercials. I don’t want to know about the darkness and problems in the world. I’d rather laugh.”

    Tom found himself a rural retreat in Selinsgrove, PA several years ago, a tiny town that is home to Susquehanna University.  When the weather is good, you might find him at the fastest half-mile dirt track in the east, Selinsgrove Speedway. He cheered the high school football team to the state AAA championship this fall. He likes football commercials, too. 

    The week of November 27 Tom says was a very good week.  He won the $1,000 CrackaJack, and was notified that he also won a 2010 Volkswagen GTI, the fourth of only six available in the contest.  “That’s by far the luckiest week I’ve ever had in my life.”

    On a larger scale, Tom says he lucked out in daughters, claiming to have produced… more

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