Founder
David Boland is the guy American marketers wish for. Young, hip, with a pocketful of discretionary cash, he likes fun, adventure, great food, and the company of friends. Marketers think they know him well. He knows they study his grocery tapes, inspect his on-line purchases, and record the websites he visits. They suggest he buy stuff based on what they know he has bought in the past. They tell him what his peer group is buying.
What they haven’t measured yet is his growing frustration with relentless invasion of his privacy, his objection to companies selling his personal information, and his rejection of interruptive advertising.
He represents a breed of Americans immersed since birth in a culture created, defined and propelled by media images. He appreciates advertising as an entertaining art form. This group is hardly recognized by conventional thinkers who maintain that Americans don’t like advertising when in fact, most accept it as a norm and demand that it entertain and inform them on a highly sophisticated level.
Boland is a consumer, not an advertising mogul. He rejects the notion of mindless exploitation, yet he understands the marketer’s need for accurate data. He offers AdJack.tv as a medium that respects the intelligence and privacy of the consumer while delivering critical marketing data collected through permission-based, non-invasive techniques.
He rides an Ellsworth mountain bike, most recently read Big Coal: The Dirty Secret Behind America’s Energy Future by Jeff Goodell, subscribes to Fast Company and National Geographic Adventure, reads a variety of business blogs, loves dining out, and enjoys observing American culture through advertising. A venture capitalist, he thrives on the challenge of entrepreneurial innovation. He is a part-time Marine fighter pilot, holds a degree in aerospace engineering from SUNY, Buffalo, and an MBA from the Johnson School of Management at Cornell University. He welcomes your comments at david@adjack.tv.