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AdJack News/Blog

  1. Blog? What Blog?

    November 28, 2008  | Comments (3)

    Thanks to everyone who filled out the survey AdJack recently sent to the membership. We’ll share the information with you as soon as it’s completely compiled. We think you’ll be interested in what AdJack members had to say about features and improvements you would like to see.

    Some of your answers were surprising.  For example, I was shocked to learn that many of you aren’t reading my blog first thing, every time you come to the site.  In fact, a lot of you don’t even know about the blog.  So, here’s my question: if an ass brays in the forest and there’s no one around to hear him, did he make a sound?  Oh, never mind.

    We want you to know that as we count our many blessings during this Thanksgiving season, you are among them.  We’ve had fun talking with members who have won AdJack prizes, and we’re looking forward to even more fun as we further develop the site.  Hang on and hang in.  We’re only getting started.… more

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  2. Idaho Winner Proves Play’s the Thing

    November 19, 2008  | Comments (0)

    Jo Anne Johnson watches commercials at AdJack every day except Sunday. On Friday, November 14, the numbers 17, 5, 7, 23, 13, & 3 came up.  She had four out of the first five in no particular sequence and the AdJack bonus number 3, which gave her the day’s CrackaJack prize.  Hello $1,000!

    The lifelong Boise resident says her son knows she enjoys playing sweepstakes, so he sent her an email about AdJack.  “I’ve loved entering sweepstakes ever since I retired 20 years ago.  It sort of replaced going to work every day.”

    She spends an hour to 90 minutes each day entering contests, with a stop at AdJack always on the list.  “It’s fun,” she says.  “I like the ads.  There’s a good selection.  The ones I don’t like, I stay away from.  Like most people, I like the one about the troops coming home.  I still get teary-eyed when I watch it.”

    She’s been an executive, a business owner, a wife and mother.  Now when she’s not driving around in the 2001 Dodge Caravan she won in a sweeps contest or watching commercials on AdJack, she ‘s writing plays.

    “There’s a pretty good market around here for melodramas,” she says, laughing.  “I load my plays with corny lines and plenty of opportunities for broad acting.”… more

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  3. Who Do You Blame for Fat?

    November 19, 2008  | Comments (2)

    We consumers are a growing market, pound by pound, inch by inch, and we’re growing by the simple act of consuming. Marketers work our ravenous appetites for food, sex, love, pleasure, security and status to their advantage every day.

    For many years critics have targeted the advertising business for pumping our desires into a frenzy of excess.  Nielsen, the company famous for monitoring our television-watching habits, also examines our consumption behavior in other areas.  Recently, it published a study titled “A Widening Market: The obese consumer in the U. S.”

    The Nielsen Consumer Insight study reports that three-fourths of American consumers believe that advertising encourages people to eat less-healthy food, and that food manufacturing companies should provide healthier food.

    The report says that most consumers don’t put as much blame on fast food companies.  They rank in the second tier of responsibility, alongside the government.

    Sarah Hills, in a report on the study for foodnavigator-usa.com, notes this is a radical shift in attitude from 2006, when Nielsen LifeChoices said 82 percent of American adults took individual responsibility for weight gain. Six percent blamed fast food companies, and only two percent blamed food manufacturers.

    According to the Body Mass Index, a third of Americans are obese. Women represent 54 percent of that group, and many are aged 55-64.  Older consumers who have grown fatter as they age tend to be more concerned about it than younger obese consumers.

    Nielson’s report is designed to help marketers “unlock” this consumer segment by helping them understand obese consumers and their self-perceptions.  This could result in the creation of products that address the obesity problem—or help us ignore it.

    A recent Credit Suisse report estimates that revenue from obesity products in the consumer staples sector, including food and beverage companies, will reach $1.4 trillion globally by 2012, with average annual growth of 9.2 percent from 2008. … more

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  4. Advertisers Miss the Mark for Car Buyers?

    November 6, 2008  | Comments (0)

    Think Gen Y is all about style over substance?  You might think that, judging from mass market vehicle commercials, says a San Diego marketing consultancy.

    Think again, says Strategic Vision, at least when it comes to buying a new vehicle.

    Data from the company’s 2007-2008 New Vehicle Experience Study suggests that folks born between 1979 and 1999 may not be very different from older new car buyers when it comes to preferences that influence purchases.

    According to a recent Marketing Daily article, safety and security in design and durability are much more important to Gen Yers than, say, how fun the vehicle is to drive.  The study says brands perceived to have higher security ratings are much more often considered for purchase regardless of whether they are considered “fun.”

    Gen Y new car buyers, 77% of whom are female, are likely to be college educated and buying for the first time. Seventy-nine percent of the surveyed buyers said they want a vehicle that offers security, can be trusted, is safe, and expresses confidence. If they perceive that security is built into the brand, then they’ll consider how fun and exciting it is.

    Gen Yers do have more interest in style and performance than older generations, but for the most part, when it comes to buying a new car, “any 19-year-old is more like their 50-year old parent than their Gen Y cohort,” says Strategic Vision spokesman Alexander Edwards.… more

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  5. No Trick; All Treat for Ohio Winner October 31

    November 4, 2008  | Comments (0)

    Thomas McElwee of Columbus, Ohio was on the AdJack site Friday, October 31 trying to get one more set of numbers entered before the deadline but the clock beat him. Instead, he got the invitation to submit a number for the week’s drawing.

    He submitted the number 26, then watched as the winning numbers began to materialize on the screen.  20, 4, 9…. so far, so good….15…. uh oh…. 26!  Wow!  And then the AdJack bonus number 1!

    Touchdown!  He had four out of the five winning numbers plus the AdJack bonus number 1 which gave him the game, unless somebody else happened to score a winning set as well. An hour later, he got a confirmation email from AdJack CEO David Boland that he had indeed won the entire CrackaJack prize of $1,000.

    “I was pretty excited,” Tom says.  “I called a couple of my friends and told them, and they were skeptical, thinking it was a scam. ‘No I don’t think so,’ I said.”

    The tech support specialist has been selectively playing sweepstakes since early summer, monitoring Online-Sweepstakes for good contests.  He watches commercials on AdJack at least five times each week, usually opting for the funny ones.  Among his favorites are the Bavaria and Brahma beer commercials, and the Sasquatch series.  “I like the funny ones,” he says. “I have shared the Zazoo ad, the one for condoms, with friends,” he says, laughing.

    “I like the AdJack site a lot,” he says.  “I have been reading the blogs. Recently I was glad to see an article about political buying power. I thought it was great.… more

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