Professor Eric Clemons of the Wharton School of the University of Pennsylvania says advertising as we know it is doomed because it is not trusted, wanted or needed.
In a March 22 TechCrunch guest blogpost, Prof. Clemons says consumers do not trust advertising, citing credible studies that advertising and company- sponsored blogs are the least-trusted source of information on products and services.
He says consumers don’t want to watch ads, illustrating his point with the fact that TV network programmers synchronize ads around the evening news so channel surfers can’t avoid messaging of some kind.
And he says that consumers don’t need advertising because they can get whatever information they… more
It was the wee hours of the morning Saturday, March 7 when Ellen Long looked at her AdJack numbers for the previous week, and saw that she had a match. She sent AdJack CEO David Boland an email, and confirmed that, sure enough, she was the 21st official $1,000 CrackaJack winner.
Way, way back on February 20, at 6 p.m., the numbers 20, 3, 24, 13, 28, & 4 came shooting onto the AdJack screen. Yay! There was a winner! But was anyone jumping up and down and screaming “I won! I won!?” Nope. Poor ol’ lonely Jack waited next to his computer, helplessly hoping the happy AdJacker would recognize the winning numbers and share his joy. He waited one day. Two days. Three. Then he realized she was never going to notice that she won, and so he sent her the congratulatory email.
Daniel Shuman doesn’t remember how he heard about AdJack. “Maybe it was on the