Bloggers and Ashton Kutcher himself are hailing last night’s Tweet-off betwixt Kutcher and CNN as proof that the Internet is now king over all Medialand. What does it mean that Kutcher got a million followers on Twitter a half-hour before CNN did on Thursday? Kutcher says that it signals that the guard has changed from the old to the new.
“The new wave is here,” the TV and film actor declares. “We get to choose what we want to see and don’t want see.” He puts media giants on notice that they can no longer hog-tie us by default while they… more
Here’s how advertising actually works: an Internet reporter on branding trends wrote in a blog this morning about hearing a JC Penney commercial last night. “Although I can’t tell you if it was on the radio or TV,” the reporter wrote, “I fleetingly thought to myself, ‘Oh, they’re still around?’ That’s nice. They’re good people.’” The reporter continued, “Penney’s has always had an aura of friendly Midwestern earnestness about it, like the kid who’d do anything for you in high school but you haven’t seen since graduation.’”