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AdJack News/Blog

  1. Quick Fix

    May 26, 2009  | Comments (8)

    Bernadette Bracikowski is one of those AdJack members who zips in to watch her commercials and zips right out again.  She never spent any time poking around the site until she won on Friday, May 8th. 

    “Most of the contests I enter just ask for basic information like your name and address, so I can enter really fast.  This one is different, and I figured because there was fun involved that there wasn’t as good a chance of winning, but I entered anyway. “

    She says she’s addicted to entering sweepstakes and has won some great prizes such as a trip to New York City a couple of years ago. The holder of a degree in clinical chemistry, she now makes money at home in Torrance, California, doing online surveys.  When she’s not doing that, she’s likely to be knitting or crocheting—or signing onto AdJack.  “It’s a fun thing to do…almost every day.”… more

    Comments (8)

  2. Chad is the Man!

    May 24, 2009  | Comments (3)

    Yes, we’re going to move on from this topic soon, but we admit, we just can’t get over the fact that an AdJack member lost his $500 for not paying attention.  His loss, however, is Chad Johnson’s gain.  Chad’s numbers came up on April 17 along with rican1chy’s, so we’re just going to suppose that those other numbers never came up. Boing!  There you are!  A retroactive $500 goes to Chad Johnson of Lovettsville, Virginia.  Thanks, everybody, for helping us set this precedent. … more

    Comments (3)

  3. ‘Give it to Chad’ Club Grows

    May 19, 2009  | Comments (3)

    The chant is growing—“Give it to Chad, give it to Chad.”

    Only one humanitarian in our ranks is saying that the money rican1chy left on the table from his CrackaJack win on April 17 should be given to a non-profit.  Not a peep out of anyone in Cheyenne, WY, about the $500 going to any of their worthy causes.  Hey, Cheyenne… more

    Comments (3)

  4. One Winner, One Loser

    May 16, 2009  | Comments (15)

    A woman from Torrence, California won the $1,000 CrackaJack last night, and at the same moment, our man from Cheyenne, Wyoming, rican1chy, forfeited his half of $1,000 he won on April 17.

    For the past month, we did everything in our power to let him know the money was waiting for him to claim it.  We even sent a news release to the Wyoming Tribune Eagle, now WyomingNews.com, and to radio stations WKKK-AM, KFBO-AM, KGAB-AM, KGAB-AM, and KGWN-TV 5.  We thought it might be fun for them to help us find rican1chy, but they apparently didn’t share our sense of fun or urgency.  They dismissed us as publicity-seeking scamsters.

    We know the guy’s name because he registered it, like everybody else does when they become members of AdJack.  We are prohibited by law from publicizing his name without his written permission. We also supposedly know his email address and his zip code. That’s how we know he lives somewhere in Cheyenne, Wyoming, or at least that’s what he said when he registered.

    Here’s the deal, folks:… more

    Comments (15)

  5. Harmonic Convergence

    May 14, 2009  | Comments (1)

    May 8th’s CrackaJack winner Wilma Tipton of Midland, Texas, is no passive consumer of commercials. She loves the ones that feature animals, especially the Budweiser Clydesdale and Dalmatian in “Fetch,” and Avista Language School’s fish that demonstrates its game-changing power in “Learn Another Language.”

    But lookout, marketers, if she doesn’t like your pitch.  “If it’s really annoying or distasteful, I write the company and I tell them so.  There was one with a rap song that drove me up the wall.  I wrote to them and told them I realize you are trying to home in on a certain demographic, but I don’t think you’re reaching them in this time slot. I don’t know if my letter made any difference, but I noticed it was gone soon after I sent my letter.”

    Wilma, a former music teacher, has won several great prizes through systematically entering sweepstakes, and is one of those folks who only tunes into the Super Bowl to watch commercials, so she found harmonic convergence at AdJack. She likes the opportunity to daily submit numbers for the Friday drawing.  “AdJack is totally different from any other contest I’ve ever entered,” she says.  “It’s a refreshing two… more

    Comments (1)

  6. Yikes! Winner About to Forfeit $500 Prize

    May 13, 2009  | Comments (1)

    Hey rican1chy!  AdJack is looking for you! 

    We’re putting the all call out to Cheyenne, Wyoming, where rican1chy resides.  This person, a male, won half the weekly $1,000 CrackaJack prize on Friday, April 17, but has not responded to CEO David Boland’s notifying email. 

    “It’s no joke,” Boland says.  “The guy with the user name rican1chy won $500 that day, but unless he responds to my email by 6 p.m. ET Friday, May 15, he’ll forfeit his prize.”

    The April 17 winner registered as a member at AdJack on June 11, 2008, and according to Boland, last visited the site on April 26, after his win. Boland knows the winner’s name but is prohibited from publicizing it… more

    Comments (1)

  7. Birthday + CrackaJack = iPhone

    May 13, 2009  | Comments (1)

    Chad Johnson of Lovettsville, Virginia, is not a sweepstakes guy.  He doesn’t remember exactly how he found AdJack.  “Probably somebody sent me an email with a funny commercial. I started going to the site then.  It’s one of those things you hear about and then check out. 

    One of the first things he did was look up this year’s Super Bowl commercials.  “It was significantly after the game, and I still hadn’t seen any of the commercials, so I looked them up on AdJack,” he says. His verdict?  “Eh, most of them didn’t do that much for me.  I think they were pretty low-key this year.  I did like the Coke avatar commercial, but I expect most computer geeks would like it.”

    He doesn’t consider himself a full-fledged computer geek, but his work as a graphic designer has him in front of a computer for most of his work day.  He goes to AdJack to see if Apple has any new commercials.  “I love the Apple commercials.  The iPod, the Apple versus PC commercials, the iPhone commercials.  After seeing the iPhone commercial… more

    Comments (1)

  8. Small Splurge “Feel Good” Spending Up

    May 9, 2009  | Comments (0)

    Did anyone you know buy bright red lipstick lately, even though they didn’t need it?  Maybe you opted for fries at Micky D’s when you usually go for higher end dining? 

    You may be contributing to what Nancy Upton, assistant professor at the Northwestern University College of Business Administration and an expert on hedonistic spending calls ‘the lipstick effect”—increased spending on small stuff that makes consumers feel good during an economic downtown.

    Upton says that during the Great Depression, cosmetic sales, especially for lipstick, increased.  The same thing is happening today.  Mass color cosmetic sales were up 3.6% in the fourth quarter of 2008. 

    “Lipstick is a small, relatively inexpensive purchase that cheers you up,” Upton said in a recent interview with Marketing Daily. “McDonald’s sales are up, as are other lower-end restaurants.  People know it’s cheaper to eat at home, but it’s an inexpensive way to lift their mood, especially if they’re working late. People are looking for short-term gratification.”

    While drug-store cosmetic sales are up, fragrance sales are down. Upton thinks that’s because we wear fragrances for other people.  “After a few minutes, we don’t even notice we’re wearing it.  We notice that new lipstick all day long.”

    Upton says when people are anxious they go for… more

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