AdJack News/Blog

  1. Luckiest Week of a Lifetime…So Far

    Tom Haddon was poking around on the Internet one day, looking for the E-Trade babies ‘cause they make him laugh, when he came across AdJack. 

    “A hobby of mine for the past ten years or so is to go on the Internet and find contests, and kind of just look around.  I was looking for those baby commercials; you know the ones.

    “I enjoy all the commercials more than I enjoy television now. I look for things that are humorous these days. I don’t need all that gloom and doom on TV. I find a lot of comedic relief in the commercials. I don’t want to know about the darkness and problems in the world. I’d rather laugh.”

    Tom found himself a rural retreat in Selinsgrove, PA several years ago, a tiny town that is home to Susquehanna University.  When the weather is good, you might find him at the fastest half-mile dirt track in the east, Selinsgrove Speedway. He cheered the high school football team to the state AAA championship this fall. He likes football commercials, too. 

    The week of November 27 Tom says was a very good week.  He won the $1,000 CrackaJack, and was notified that he also won a 2010 Volkswagen GTI, the fourth of only six available in the contest.  “That’s by far the luckiest week I’ve ever had in my life.”

    On a larger scale, Tom says he lucked out in daughters, claiming to have produced… more

  2. Requiem for a wiener song

    Today’s New York Times announced that the Oscar Mayer brand will no longer use its iconic “I’d love to be an Oscar Mayer wiener” jingle. Just the mention of it brings on an assault of Last Song Syndrome.  See if you don’t go around singing “I’d love to be an Oscar Mayer wiener” for the rest of the day. 

    Ad man Richard Trentlage wrote the words in 1963 and Philip Bova wrote the tune. Americans have been singing it since the commercial made its national TV debut in 1965. 

    The original Oscar Mayer had been dead for about ten years by that time.  He and his two brothers, immigrants from Germany, were responsible for setting their wieners apart from all others, first, by banding them with yellow paper, then following up with a whole branding campaign, one of the first of its kind. He came up with the wienermobile idea, too, in 1936. Carl Mayer came up with the indispensible weinerwhistle in 1952.

    The brand’s new advertising agency hired a Nashville songwriter to come up with a new song.  Check back in 50 years to see if it’s still going strong.
    … more

  3. Chuck Klosterman on Advertising

    Klosterman grew up on a farm outside Wyndmere, North Dakota and upon graduating from University of North Dakota, spent several years writing for the Fargo Forum, then the Akron Beacon-Journal in Ohio.  Since then, he has written a New York Times bestseller, Downtown Owl, and several other books on pop culture. His latest book, Eating the Dinosaur, covers a wide range of topics including advertising. He’s getting interviewed all over the place, and in case you haven’t read any of them, we bring you a couple of quotes here.

    From the Amazon review

    Q. Should I read this book? 
    Klosterman:  “Probably. Do you see a clear relationship between the Branch Davidian disaster and the recording of Nirvana’s In Utero? Does Barack Obama make you want to drink Pepsi? Does ABBA remind you of AC/DC? If so, you probably don’t need to read this book. You probably wrote this book. But I suspect everybody else will totally love it, except for the ones who absolutely hate it.”

    From Reality Through the Prism of Technology by Anna Mundow, Boston.com:

    Mundow: On advertising, are you saying we’ve internalized its messages?

    Klosterman: “We’re used to the idea that advertising is sophisticated; that it is frivolous to discount advertising as an art form. So practically all advertising you see is treated intellectually. If you put up a billboard with just a glass of Coke on it, there would be talk about the brilliance of this. People would create explanations to project their own meaning because nobody ever assumes that things are devoid of meaning. They have become so good at finding a subtext that they will write it into their own minds.”

    So, wow. I’ve been asserting all along that advertising is an art form. What? Sophisticates agree with me and a farm boy from North Dakota?  It’s truly a wonderful world.… more