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  1. “I Ain’t Gonna Believe It ’Til I See It.”

    February 18, 2010  | Comments (4)

    Jim Valdez brought in the New Year in fine style, winning the CrackaJack prize on Friday, January 1, along with another winner.

    A sweeps player for only about a year, he watches commercials every day on AdJack, then spends an hour or so entering other contests.  His diligence paid off with two cash prizes so far, but he’s still waiting to see if this sweepstakes thing is for real.

    “A lot of my friends say ‘nah, you didn’t really win. I ain’t going to believe it until I see it.’ One friend of mine was shocked when I won this one, and then another one. My buddies say they’ll believe it when they see the checks,” and I say ‘you’re just like me. We’ll see what happens.’”

    Jim called in from the road where he works construction in southeastern Utah. He doesn’t ski—“Why is it people expect everybody from Utah to ski? I’m afraid of heights,” he says—but he hunts and fishes, and goes four wheeling when he’s not out building or repairing roads to oil rigs in the Utah mountains.

    When the AdJack check comes in, he’ll get to treat his buddies to a hot cup of we told you so.… more

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  2. Lucky Sandy Adds AdJack to Win List

    February 12, 2010  | Comments (0)

    She has won lots of stuff in her long sweepstakes career, with a $5,000 prize in a cookie sweepstakes standing out in her memory, so Sandy of Portland, Oregon took the December 4 CrackaJack prize she shared with two other winners in stride.  She enters about 10 sweepstakes contests a week, but until the end of 2009, her luck had been pretty dry.

    Her husband is an AdJack member too, who encouraged her to start playing about three months ago.  “He’s been playing for a long time,” she says.  She won within a month of joining.

    She’s at her computer before dawn most mornings, playing AdJack before she leaves for a day of delivering babies, a job she has been doing for the past 32 years.  It’s often 4:30 or 5 a.m. when she clicks on the E-Trade babies.  “I love those talking babies. Maybe it’s because of what I do for a living. I’m into babies. I saw on the Super Bowl that there’s a whole new series coming round.”

    When she’s not working, she’s taking advantage of her adopted state’s big outdoors, or painting.… more

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  3. Jersey Winner Only Watches Ads on AdJack

    February 11, 2010  | Comments (4)

    Since Tom McMahon of Oradell, New Jersey, bought his TiVo, the only place he willingly watches commercials is on AdJack. 

    He plays at least a couple times each week, clicking on the E-Trade babies when they’re on the front page, and if they’re not, then he’s on the lookout for something else that’s fun. He has been playing AdJack for so long he says he was about to give up when he got the notice that he won on December 4.

    He shares the $1,000 CrackaJack with two others who won on that day. … more

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  4. This year’s Super Bowl ads go goofy and frugal

    February 5, 2010  | Comments (2)

    Emily Fredrix, AP Marketing Writer, February 5, 2010, 2:18 pm EST

    NEW YORK (AP)—Game on! Super Bowl ads are returning to their goofy roots.

    Men march across a hillside without pants, toys joyride in Vegas and the miserly Mr. Burns from “The Simpsons” loses his fortune but finds happiness. It’s a sign that people are feeling better—or at least want to feel better—about the economy, experts say.

    The commercials Sunday on advertising’s most expensive showcase also aim to appeal to people’s focus on value.

    The ad line-up includes everything from economy-priced televisions by Vizio to budget cars from Kia. Denny’s touts free Grand Slams again, Charles Barkley raps about $5 meal deals at Taco Bell, and the 1985 Chicago Bears’ resurrect their “Super Bowl Shuffle” for pre-paid cell phone brand Boost Mobile.

    Super Bowl ads are a much anticipated, and usually funny, sideshow. The broadcast is watched as much for its commercials as it is for the game itself. (This year’s extravaganza on CBS pits quarterback Drew Brees’ New Orleans Saints against Peyton Manning’s Indianapolis Colts.)

    Last year’s line-up had several uncharateristically somber ads. Anheuser-Busch’s Clydesdale ads were traditional and sweet, not funny. The more staid tone reflected the nation’s mood, still in shock and worry over how deep the financial crisis would get.

    To be sure, the commercials aren’t all fun and games.

    A prominent exception is an expected anti-abortion ad by conservative Christian group Focus on the Family. It stars former Florida Gators quarterback Tim Tebow, the 2007 Heisman Trophy winner who helped his team win two college football championships. Tebow’s mom was counseled to end her pregnancy but chose not to.

    But overall, the laughs are back.

    “Six months ago if you were optimistic or happy, it was awkward and people looked and said, ‘How insensitive can you be?’ “ said Allen Adamson, managing director of branding firm Landor Associates in New York. “Now it’s socially acceptable not to be sullen and depressed, but within reason. And I think the Super Bowl provides one of those venues… more

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  5. Things Are Looking Up Now

    February 5, 2010  | Comments (0)

    Robert Fencl endured a spate of tough luck in 2009, but hopes his AdJack win on Friday, December 4 is the harbinger of better things to come.  He’ll share the $1,000 CrackaJack with two others whose numbers came up that day.

    “I’m not a big gambler or anything,” he says. “I’m not much for casinos, or Las Vegas, but I enjoy entering contests.  The Internet has made it a lot easier than it was in the old days, when you had to mail stuff in to enter. I enjoy AdJack because I see a lot of commercials I don’t see all the time on TV.  I get a kick out of the Budweiser ads.”

    Robert trained as a pharmacy technologist, then worked in the grocery industry until he was laid off. “Last year was pretty lousy, generally,” he says, but in 2010, he’s hoping to train for work in a new field, and to lose some weight.  Right now, he’s taking care of his elderly mother, and playing AdJack every day.… more

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