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Harmonic Convergence

May 14, 2009  |  Comments (1)

May 8th’s CrackaJack winner Wilma Tipton of Midland, Texas, is no passive consumer of commercials. She loves the ones that feature animals, especially the Budweiser Clydesdale and Dalmatian in “Fetch,” and Avista Language School’s fish that demonstrates its game-changing power in “Learn Another Language.”

But lookout, marketers, if she doesn’t like your pitch.  “If it’s really annoying or distasteful, I write the company and I tell them so.  There was one with a rap song that drove me up the wall.  I wrote to them and told them I realize you are trying to home in on a certain demographic, but I don’t think you’re reaching them in this time slot. I don’t know if my letter made any difference, but I noticed it was gone soon after I sent my letter.”

Wilma, a former music teacher, has won several great prizes through systematically entering sweepstakes, and is one of those folks who only tunes into the Super Bowl to watch commercials, so she found harmonic convergence at AdJack. She likes the opportunity to daily submit numbers for the Friday drawing.  “AdJack is totally different from any other contest I’ve ever entered,” she says.  “It’s a refreshing two- or three-minute break where I can watch my favorite commercials.”

She was in the midst of explaining how she would come back to the site even though she’s not eligible to win now, when she was informed that her $1,000 CrackaJack prize doesn’t disqualify her for future contests.  “Really?” she said. “Wow!”

Wilma, who volunteered at a no-kill animal shelter, is pictured above with Wilson , a Himalayan cat that was returned after several years by the family who adopted him. “We were told that the family was having ‘issues,’“ Wilma says.  “He was badly matted and dirty. He had a nasty temper and nobody wanted to deal with him. After a ‘lion cut’ to remove the matted fur and a bath, he was a happy camper again. He’s giving me kitty kisses all over my hair in this picture. He was placed with a very happy grandma soon after this picture was taken.”

Comments (1)

Comments

  1. Posted by: Bella on May 15, 2009 11:28 PM

    This is an interesting use of the term "harmonic convergence." I have only seen it used in reference to an August 16-17, 1987 event that was supposed to mark the dawn of global awakening to peace and love. But of course, some would argue that that began at some time in the 1960s--or at least, according to popular culture. I think I would argue against having the lovely construct of harmonic convergence limited to that one event. I like having harmonic convergence also apply to a woman who enjoys commercials and entering sweepstakes finding a site where the two come together in an entertaining way, even oddly pleasing way. It's harmonious, it converges, thus it's harmonic convergence. At least in my opinion.

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