AdJack

January Winner’s Opinions Include Dog’s Views

“I really enjoy watching the commercials on Adjack,” says freelance writer Louise Judsen, winner of the January 9 $1,000 CrackaJack.  “My dog Griffin, the sweetest and most opinionated Pembroke Welsh Corgi I have ever known, enjoys the ads too. He sits with me and watches the ads on my laptop and makes his opinion known when he bays at the commercials he likes best.”

Louise also takes more than a passing interest in the commercials on AdJack. She has an MBA in marketing from the University of Illinois at Urbana and a Master Degree in Journalism from the Medill School of Journalism at Northwestern University which she stacked on top of a BA with Honors in history and political science from the University of Wisconsin at Madison.

“Since I know about these fields and write about them, I enjoy seeing what’s new in advertising.  I write about marketing and journalism (and also History) in my work quite a bit.  AdJack gives me the opportunity to see what is new and fresh in marketing and keeps me up-to-date.”

When she goes to the site, she’s always looking for funny ads. “I think they stand out because people remember them. When an ad gets people’s attention, they get interested in the product. It also increases an ad’s effectiveness.  We all watch the Super Bowl to see the creative ads.  People then talk about those ads around the water cooler and it turns into word of mouth advertising, the type of advertising advertisers covet most.”

She says she takes advantage of the star rating function for each commercial, registering her opinion with one star for ads that that fail to entertain her - usually because she thinks they are too long - and four stars for her favorites.

“The ones where they’re dancing crazy aren’t my style.” she continued. “Also, I feel the ones that last more than a minute are terrible! They are just too long!  However I do like watching all the different ads because you have to keep up with what is new – life is always changing.”

The Chicago native gives her current home base of Alexandria, Virginia, a five-star rating.  She loves its small town feel, its history, shops and restaurants, and especially loves the fact that it’s dog-friendly.  “It’s dog heaven,” she says.  She regularly promenades Griffin down King Street, where he’s in good company with lots of other dogs.

“It is kind of like an Easter Parade.  All the dogs are out on the weekend and they seem to always look their best.”

Griffin will be a beneficiary of Louise’s win.  “He’ll be getting a lot more treats than usual,” she says.