AdJack: News/Blog: Sandwich Wars: Was Research Half-Baked?

AdJack News/Blog

Sandwich Wars: Was Research Half-Baked?

Share this post Jan 27, 2009 | Comments (4)

Did anybody ask you which you like better, Domino’s new sandwiches or Subway’s?

Ol’ Jack got passed over when it came to participating in the alleged big taste test, but if you were one of the chosen who declared Domino’s sandwiches superior to Subway’s, I hope you’ll come forward and tell us just how the test was run.

Were Subway’s sandwiches indeed served cold, as Jeff Moody, CEO of Subway’s Franchisee Advertising Trust, supposes? Were the three Subway sandwiches that were allegedly stacked up against Domino’s piled high with the whole gamut of Subway veggies? (Veggies? Ewwwwww.) And were said three sandwiches supposed to represent Subway’s entire selection? Did the Domino’s testers pit the Domino’s Philly Cheese Steak against Subway’s Philly Cheese Steak, or, as Moody guesses, did the nefarious scientists substitute the Subway Steak and Cheese?

You may marvel that grown men in expensive suits are outraged on both sides of this issue, but millions of dollars are swirling around the argument. And your curiosity may be raised enough for you to search out Domino’s when lunchtime rolls around, just to see what all the fuss is about.

One thing’s for sure; Domino President David Brandon’s nationally televised commercial showing him figuratively spitting in the eye of Subway’s legal department got both companies tons of valuable “earned” media attention on editorial pages. According to a Brandweek report, Domino’s spent $135 million on media January through November, 2008 to Subway’s $412 million in the same period.

That ain’t hay, as we say here in the barn.

Jack, OSA

BTW, thanks, folks, for the lively discussion about the state of our economy in the blog comments for January 20’s entry. Usually when I suggest that folks write their Congress rep or senator, I’m just joking. But not this time. I think it’s important that you express your opinions in writing so that our representatives cannot ignore what you are saying.

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Comments

Link to comment Posted by: Sarah on Feb 7, 2009 10:14 AM

What if we had to pay insurance premiums based on our eating habits, not just our smoking and drinking habits? There's plenty of evidence that eating greasy foods leads to health issues, yet I see from these posts that grease is still a big seller. Do you think we'll ever see a day that fast food providers offer really healthy food to the masses? Would we collectively reject the absence of saturated fat and calorie overload? And here's a thought...Do individuals have a responsibility to the rest of us (I'm talking about people who don't do it for themselves for intrinsic reasons) to eat better and exercise regularly? After all, we all end up paying one way or another for other people's poor decisions in life.
Link to comment Posted by: pshoulahan on Feb 6, 2009 6:31 PM

Domino is acting like a bunch of fools. They make great pizza. They should stick to that. They are expanding into a market that is already cornered and they really have nothing new to offer. They may get an initial bump, but in the end it will cost them money. In any case, I like going to the Waffle House. Lot's of good greasey food and it taste great. Might as well go out Happy and with a full stomach.
Link to comment Posted by: WesSabi on Feb 6, 2009 10:29 AM

People don't go to Subway because it tastes good, they go because it's healthier for you than the competition. If you check out Subway's toasted subs, they average about 450 calories. Domino's oven baked subs, on the other hand, average 770 calories. The chicken bacon ranch sandwich from Domino's is almost 900 calories!
Link to comment Posted by: derrickonline on Feb 1, 2009 8:19 PM

Yuck to both in my opinion. I hate Domino's pizza so I'm not touching their sandwiches. And I've never liked Subway much either. Whenever I "eat fresh" I end up starving 15 mins later. I need some grease in my food. I'll stick with McDonalds, Popeye's and Wendy's! As far as the state of economy blog lively it was indeed.